Hacker.U
2023
Creative pitch for social ads for the cybersecurity training institute - Hacker.U.
For their new brand look, they contacted Hunt Digital (where I worked as an active art director) to create a set of social ads to advertise their institute and services.
With the new brand guidelines, we at Hunt Digital created a creative campaign which included a set of animated ads and an idea for a membership card to promote.
My role in this campaign was to design and copywrite the ads.
Hacker.U
2023
Creative pitch for social ads for the cybersecurity training institute - Hacker.U.
With the new brand guidelines, we at Hunt Digital created a creative campaign which included a set of animated ads and a pitch for a membership card to promote.
My role in this campaign was to design and copywrite the ads.
The idea behind the campaign is to focus on the high demand of positions in a high-tech company, and all the benefits that come with it.
We wanted to create a sense of luxury of being a part of the high-tech world, while also creating the notion that it's easy and fast to be a part of it, as long as you take a course in the Hacker.U institute.
To accomplish that I created a set of short sentences that promote the different courses Hacker.U proposes, alongside the idea of having a position in a high-tech company is not that far reached. All you need to do is to register to one of the many courses, and you're already in.
To increase and stregthen the idea behind the creative pitch, we at Hunt Digital thought of another way to create the luxurious feel of having a position in a high-tech company.
The idea is to create a membership for students to be part of a limited and closed group that only the successful are permitted to join.
The moment you apply and register to a course in Hacker.U, you recieve a .Umember card for the specific field your hoping to work in. And holding this kind of card, basically means you are part of the high-tech world.
To increase and stregthen the idea behind the creative pitch, we at Hunt Digital thought of another way to create the luxurious feel of having a position in a high-tech company. That is with the introduction of the membership card ".Umember".
The moment you apply and register to a course in Hacker.U, you recieve a .Umember card for the specific field your hoping to work in. And holding this kind of card, basically means you are part of the high-tech world.
